My Unfair Advantage

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Work Ethic

Social Network

Technology Experience 

Social Capital

Expert Marketing

Market Design

Affordability

Customer Care

Simplicity

Exclusivity

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Work Ethic- It is very comforting to see a company that works hard at what they do in order to ensure that their product actually pleases customers.

Social Network- An important aspect of a company is being able to be connected with it's people and having media marketing is really important.

Technological perfection - When you use a product like mine you need reliability. My experience and my network can ensure that the technology works properly.

Social Capital- The group of people that help me get my feedback for my product are very educated on there individuals field making for a great overall product

Expert Marketing- The skills and experience that I have acquired over time allow me to produce marketing that people can relate to.

Market Design- When you have to carry something like my product around you want the look to be pleasant. Which is one of the main things that makes apple succesful

Affordability- It has quality and it is also something that is not expensive

Customer Care- Because of my people skills my customer care is super

Simplicity- The app design and functions are easy to use

Exclusivity- No one else has thought of this universal type of unlocking device

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I think my top resource is exclusivity because the fact that there is nothing like this in the market makes all other things a plus. Having something that no one else has is  an unfair advantage in itself